“I admire tremendously what I have read of yours and what i read about you, i would be honored to have you on my list of connections.”

And after I responded and inquired further about what was appreciated I received this note.

“Your work on maximizing the value of linkedin was tremendously inspiring and I mentioned you in a recent blog entry: [Link removed]

I also have read several of your posts and admire your integrity, sales skills and leadership.

Cheers,”

Reading this do you believe this will be a connection I can count on? I certainly do. This is the right way to get connected as I have stated a hundreds times in this blog and my courses. People who connect to you because of your value are going to help you succeed. He even published a link to my website in his blog with high recommendations.

You couldn’t ask for more. Even if this contact never does business with me that have already paid me many times over. You can also bet that if one of those subjects comes up I will get mentioned or referred again and again into the future. Spend your time figuring out how to become invaluable to others and you will be paid in gold.

The post Why you want to be perceived as invaluable to others on LinkedIn appeared first on LinkedIn Marketing Secrets.

I wanted to share a couple words about this feature…

The biggest winners with this feature are those with multiple enterprises.

Why? Because you can now create separate company profiles for each of your businesses. With only the personal profile it was very hard to talk about more than one enterprise — there just simply isn’t enough room.

However, now, with the ability to create a profile for each you can easily do a good job with your content.

(I give you one more tip before closing. Yup, I’ve saved the good stuff for our Supercourse).

This additional profile is useful for increasing the keywords that you wish to be found for. Though it is a separate entity you can simply instruct visitors to connect personally so all your contacts are in one place. Or you could use these company profiles to sort some of your connections based on which entity they are interested in.

Look for the video shortly.

Please leave a comment, and tell your friends about this blog.

To learn more about how to create a powerful profile and leverage your opportunities on LinkedIn see my SuperPower Advanced Tactics and Strategies Course For LinkedIn

The post The Company Profile Feature appeared first on LinkedIn Marketing Secrets.

Everyone uses the search to help them achieve their goals on LinkedIn. Now after 3 years, I have made a stunning discovery that expands search capability potentially 10 fold! It is so simple it’s stupid really, but I’ll bet most people haven’t realized this little trick.

If you do a search for “xyz” you will get a list of profiles back that fit that search. Depending on what type of account you have with LinkedIn you’ll get 100 listings for a free account and more with the paid accounts.

You can actually do the search again and get some additional results but most of them will be duplicated from the first search and it takes a lot of time to weed though them.

However if you do the search within an area code location you will now get just those names in that area. Now you can do the search again for a different location and get a completely new list of names.

If you are working on big companies you can do the same for their office locations thus again allowing you to get many times more listings that your account would normally allowed in a single search.

Like I said, it’s not  big or sophisticated but for the smaller accounts and for the bigger searchers it’s a huge productivity tool.

The post A Powerful Search Tip For LinkedIn appeared first on LinkedIn Marketing Secrets.

As I have said hundreds of times developing valued relationships is the key to LinkedIn. Be visible and put out lots of value and you will attract business, jobs, or whatever you’re looking for.

When connecting to others you should always send a thank you note. That note represents in many cases your “first contact” with this individual on LinkedIn. The impression you make will have a lot to do with how good your network is in a crunch or when you need it.

Why, because people remember it if you provide value or help them in some way. This is your one great chance to make a positive impression.

If you are doing it right you will have far more contacts that you can possibly get to on a direct basis. This may in fact be the only direct interface you have with that person. Make it a good one!

If you are a salesperson, in marketing, looking for a job, a recruiter, or seeking any other type of opportunities on LinkedIn, sending a great thank you note could be one of the most important things you do.

A great thank you message should do the following:

–> Thank the person for connecting

–>Tell them how you’re willing to help

–>Provide some value

–>Open up the communication line

–>Offer a path for further communication (such as a value offer*)

(* NOTE: A value offer is something of value that stands alone, and has no cost or selling attached to it.)

If you do these things every time you connect you will be amazed at what happens.

You’ll know your thank you is good by the responses you receive. If people call your or send you notes thanking you for all you’ve provided, you’re on the right track.

From Flyn

Stay tuned – the content to my first module of the SuperPower How To Use LinkedIn Mini Course course is on the Home page and to get the rest of the seven modules in addition to the NEW SuperPower Advanced Tactics and Strategies Course For LinkedIn click here.

The post A Great Thank You Message is Very Important appeared first on LinkedIn Marketing Secrets.

Question 1

Does it make sense that a great profile would stand out not only from a content standpoint but visually as well? If so, have you take the time to format your profile content in an attractive easy to read format? Maybe you should?

Question 2

Does it make sense to you that your profile should be not only informative to the reader but offer value as well? Does your profile contain any information which stands on its own as valuable to the reader? Maybe you should add some?

Summary

I hope your find these two questions provocative and stimulating. Maybe they will spur in you at least some improvements in your profile that will help your success.

You can now get more information on my NEW SuperPower Advanced Tactics and Strategies Course For LinkedIn

The post A Quick LinkedIn Profile Tip appeared first on LinkedIn Marketing Secrets.

The first thing you must do if you haven’t is become an open networker. For the scoop on what this means and why you should do it read the following article on my blog. The Open Networker Debate

Leverage

The first thing to consider, and especially when starting out or putting on a push to grow your network, is making an effort to go after those with the biggest networks. Doing this quickly increases your second and third levels giving you more access and visibility to others.

There are a number of ways to do this. The first is by using a very simple resource that lists the top networkers on LinkedIn (Click Here). On this page you’ll find the people with the 50 largest networks on LinkedIn. To the left is a menu of other useful items such as recommended reading and how to get on the “invite me list” which takes us to the second point.

Growth on Autopilot

If you join the open networking groups, they can be found by searching “open networking” from the group’s page,” each has a discussion item for those looking to connect – and invite me list.

If you put your name on the TopLinkedIn list and others you will probably get 5-10 invites per day.

On the other side of that is that these lists represent a place you can go to find the kind of people you wish to connect to and be able to invite and connect with them easily and reasonably safely.

Remember that you should still do a proper job inviting them – don’t send the default message. There are still some open networkers who IDK, not many but there are some.

Here are some blog articles related to this subject.

Suggestion for Your LinkedIn Invitation Acceptance Message

A Fatal Omission On LinkedIn

Don’t Use the “I don’t know you” option on invitations

From Flyn

For those of you that are serious about building opportunities on LinkedIn and haven’t joined my SuperPower Advanced Tactics and Strategies Course For LinkedIn, you should take the opportunity to do so for the price of going to Starbucks.

The post Some Key Things You Can Do to Build a Better Network appeared first on LinkedIn Marketing Secrets.

It’s my belief that your profile has the potential to be quite a bit more powerful than your resume. This is because of all the attachments and add ons incorporated into the LinkedIn profile.

From a marketing standpoint this makes your LinkedIn profile a great “first contact” device. I will always send people to my profile before my resume simply because is has more depth and width.

As I have said many times in this blog, the key is to get people interested in you enough so they take the next step in investigating you. That step in most cases would be visiting your website to learn more about you and your business or job skills.

This is why I recommend that your profile is written for the reader in terms of what you can produce or have produced avoiding discussions of what you did which have far less interest to and impact on the reader.

You can then use your resume for the more detailed description of your abilities and specific skills. This slightly different approach to your resume gives you a link of interest for the reader. You can now promise the reader a more detail view of who you are and what you can do.

One other very valuable point here is that your fellow LinkedIners are the perfect crowd to help you improve both of these documents. Don’t hesitate to post a question in the Question and Answer forum asking for opinions on either of these documents. (As a side benefit to this type of question you innocently get people on your website to look at your resume!)

My suggestion is that you take a small piece what is on your resume or profile and write a different version (obviously trying to improve). The ask very specific questions in the detail of your question about what you are trying to accomplish.

Example: You might write a employment listing that tells what you produced and then take a slightly different angle (still focusing on what is produced) and ask the readers: Which of the two is more impressive? Which is more interesting or compelling? What suggestions do you have for how I should state this?

The key to this exercise is to be very specific as to what you want to know. If you don’t do this you are likely to get a lot of very vague comments that don’t really help you tune what you’ve done.

From Flyn

If you’d really like to power up your profile and learn a number of things you can apply to your resume as well, you should join our SuperPower Advanced Tactics and Strategies Course For LinkedIn

The post Monetizing LinkedIn: Engaging Your Profile With Your Resume appeared first on LinkedIn Marketing Secrets.

ONE: Create a powerful profile that engages the reader by providing direct value

TWO: A profile that brings readers closer to your business.
(If you can get people to investigate you, you won’t get business.)

THREE:  Grow/have the largest possible network
(Gives you visibility and accessibility to others.)

FOUR: Develop lots of valued connections
(A valued connection is one that is connected due to the value you provide or have provided them.)

FIVE: Make sure you have a healthy level of activity on LinkedIn so you are visible to others.
(This would include participation in the question and answer forum and group discussions.)

SIX: A pure networking pro-active engagement policy that helps you grow both the number of people in your network and the quality of those relationships.
(If you aren’t actively growing both connections and quality you will have to attract all of your business. This is a workable but slower route.)

SEVEN:A marketing strategy for your business (specifically for your website) that supports and engages those you attract. “Engages” in this context means putting you in direct communication with the readers.
(It does no good to bring people to your website if you don’t engage them. To read more about this read my article on list building www.flynpenoyer.com/list-building.)

Doing all of these things correctly is a surefire way to get lots of business from LinkedIn. Consider the following option to help you master these skills and be more successful on LinkedIn:

Join our SuperPower Advanced Tactics and Strategies Course For LinkedIn for the cost of going to Starbucks…

The post 7 Things You Can Do to Cash In on LinkedIn appeared first on LinkedIn Marketing Secrets.

Of course the first thing one must do is have content in their profile that is directed at what one can produce. Most resumes and profiles are heavily directed at what the person does or can do. There’s a huge difference.

The postcard version is that what one can produce answers the prospect’s questions about “What’s in it for me?” Where what you can do or have done will be likely the same as those who compete with you.

How do you achieve synergy?

You start with something you can produce that you feel is important to those that might engage you. You clearly state the end results you produce for the customer.

Next, you must make sure that your recommendations explore and reveal that you produced for that person exactly what you say in your profile.

Short Example

In the profile it says…
I am able to produce significant increases in sales revenues using specific techniques that increase the key factors within a sales team: The manager’s ability to coach and train, the quality of the sales process, and the sales-call quality of the team members.

Recommendation says…
XYZ Company produced an increase in the sales revenues of our team of over 100% in the first 30 days of their program. The have increased our manager’s ability to coach and guide the team and this has resulted in direct increases in the quality of our sales process and quality of the sales calls made by team members.

How powerful is the fist statement after reading the second? It’s a lot more powerful because the writer didn’t say it, someone else did! People are far more likely to give credit to a third party than to what you say about yourself.

This kind of synergy is only achieves by purposeful pro active action to make it happen. However, you can see how powerful and compelling those two items become when synergy exists.

From Flyn

Did you know this strategy? Have you seen this anywhere else? This site is filled with information on how to make your LinkedIn networking efforts far more profitable. Please participate by commenting and sharing this post with others. Take the time to explore this site and learn even more about using LinkedIn.

Consider our SuperPower Advanced Tactics and Strategies Course For LinkedIn (while it’s cheap) and if nothing else take our free LinkedIn networking mini course. It will get you started in the right direction.

The post LinkedIn Profile Synergy the Power to Create Opportunities appeared first on LinkedIn Marketing Secrets.

Personal Note

I just wanted to let you know that the contents of this post represent some of my most guarded secrets to working LinkedIn and networking in general. You should also know that this information works just as well for a contact made at a live networking event as it does on LinkedIn. This stuff is so good that I almost saved this article to publish as premium content.

Quick Review    Link to Part 1 (Opens in a new widow)

In part one of this article I told you the most important part of engaging your connections is – your motivation/purpose. If you get this wrong, and I am warning you here, you could potentially create problems.

If you use this technique to make a sales or prospecting calls you may get away with it, but I’m quite sure that continuing such practices will hurt your networking efforts and possibly even draw the wrath of LinkedIn management if you get reported.

OK, I know you’ve been waiting for this so let’s get to it..

Part 2

Step # 3: Get permission

I recommend that you never call without permission. If you follow this rule, yes some people will decline, but you will stay out of hot water.

To get permission you simply go to their profile and use the “Send a message” feature to write the person a note. I usually say something like:

Jan

I was going through my connections and thought I would reach out to you. I hope you don’t mind.

What I’d like to do if you’re interested is set up a time we could chat on the phone and just see if we can find some ways to help each other on LinkedIn. I would love to be able to help you out if I can.

If you would be interested, please send me a note with a time that would work for you and we’ll set something up. I have found that talking with my connections leads to the most amazing discoveries and frequently is quit profitable for both parties.

I look forward to hearing from you.

Flyn

Please don’t copy the note exactly or it will become a form letter – just create your own version. You can obviously ad some personal information to enhance this.

Step #4: The Engagement

Assuming you got permission and have set up a call, here is what you will do when you get on the phone with your connection. I suggest you avoid doing anything else on the first call.

That concludes part 2… just kidding…

1. Meet and greet them. Your typical casual exchange when meeting some one for the first time but stay away from telling about your business or product – stay if possible in the personal realm.

2. Ask them about their LinkedIn experience. How long have they been on LI… have they experienced success… do they work at it much, that kind of thing.

3. Ask them what the do (business/work). Be ready to move on so as to avoid as much as possible what you do. You’ll understand why in a minute. Find out how they like what they do as well. This is very often revealing of their future goals which will be useful to you.

4. Ask them what they need or want most in their business or life. You ask this question to find out how you can help.

During your call you should be making notes so that you can follow up properly.

Step #5: The follow up

After you get off the telephone you want to go through your network and resources and find something you can give this person that would be of value. It might be a resource or it might be an introduction to one of your connections – even me if you wish.

Wait a day or so and then call them back. If you get voice mail just say “I’m running out the door but I thought of someone / thing that might be of value to you – give me a call back when you get a chance.

If they answer the phone, and when the call back, again tell them you only have a minute (because you don’t want to get in any other discussion at this time) and give them the resource or connection you have found for them.

Then get off the phone immediately.

Summary

At this point I will close by saying you now have a valued connection and you can work that relationship into the future. If you ever need something you can pretty much count on this person being willing to help if they can.

The key value you have gained here is that you can probably get an introduction to anyone in their network you want. You have increased your reach and sphere of influence by many instead of just one which is the result of taking the prospecting or selling route.

If you continue to provide value you will get all kinds of unexpected return on your investment.

________

If you have enjoyed and benefited from this article please let me know by posting a comment. Additionally, I would appreciate any promotion of this blog you are willing to do – tell your friends, associates, Tweet it or tell your LinkedIn network. Thank you and good networking.

And please feel free to connect with me on Linkedin, Twitter, and FaceBook.

LinkedIn: www.LinkedIn.com/in/flynpenoyer

Twitter: www.twitter.com/flynpenoyer

FaceBook: (flynpenoyer)

From Flyn…

Thanks..

The post How to Monetize LinkedIn Part 2 appeared first on LinkedIn Marketing Secrets.