The SuperPower LinkedIn profile rewrite is an extensive “marketization” of your profile.
In other words our goal of LinkedIn profile rewrite is to convert it from the standard boring “resume” or “website” structured document, into a powerful marketing piece.
If done in combination with some additional key marketing actions on your website we can help you create a compelling funnel to bring people to your business website, engaging them more effectively than you’ve ever done before.
Here is a short list of what we’ll do…
1. The first objective is to open up the accessibility others have to you on LinkedIn. If they can’t reach you or if it’s difficult, less people will engage you.
2. The second objective is to create a profile that will attract attention.
a. Including increasing how many time you are found in the LinkedIn search results, through the use of keywords.
b. Increasing the quality of your headline so as to actually attracts those who see it to read your profile.
3. The third objective is to make your profile worth reading by moving it away from telling who you are and what you do to something that will be of real value to the reader.
4. The fourth objective using all of the previous is to get readers to engage you on LinkedIn (connect or communicate).
5. The fifth objective is to empower the “unique selling proposition” of the resume aspect of your profile
a. This includes enhancing the power of your job descriptions
b. Beefing up your recommendations
c. And maximizing other sections such as education and skills etc.
d. Most importantly building a congruent message that is backed by the social proof in your recommendations
6. The LinkedIn profile rewrite will address all the sections of your profile and all of the content
7. I will help you apply good sales, marketing, and copy writing best practices to the message of your profile
8. And finally to help you create a profile that maximizes your ability to drive traffic to your business website so you can engage people their.
We don’t write your LinkedIn profile content for you. We help you develop the concepts for the best content and then help you tune the spin the copy.
Unlike resume writers and other profile rewrite services, this is a substantial project on your part. You will likely be re writing much of what you currently have, developing a good amount of new content, and going back to those who have recommended you to fine tune and empower your recommendations.
The result will be a powerful marketing piece that stands out and is of value to others. A profile that will engage others, encourage them to engage you, and to visit your website.